Audience Profiling.

AGE: Age rating will be 15 for movie so 15+.

BACKGROUND: For males who like their action thrillers with an easily understandable story line weapons explosives and violence, chases, car chases.

OCCUPATION: Builder, Plumber, Police Man, Fireman, Bouncer, Teachers.

GENDER: Mainly males, Can appeal to all those action lovin’ females out there.

LIKES: Weapons, Action/Thriller movies, Xbox/PS3, Electronics (TV, Laptops, PC’s Sound Systems). Football/Rugby. Idolising Action/Thriller actors (e.g. Steven Seagal, Arnold Schwarznegger, Sylvester Stallone).

DISLIKES: Barbie, Love/Romantic/Chick Flick films, Shopping, Dancing.

AMBITION: To Be Rich.

MUSICAL PREFERENCES: Rock/Classic Rock/Alternative/Punk.

IDOLIZES: Arnold Schwarzneigger, Nicholas Cage, Pierce Brosnan, Sylvester Stallone, Steven Seagal.

MEDIA CONSUMER HABITS: 24, SG1, Prison Break
Genre’s : Action/Thriller